5 September 2017 is a milestone date in the history of the Canadian retail chain, Hudson’s Bay Company (HBC), as this is the day the first Hudson’s Bay store outside of Canada opened its doors for the first time. This new Hudson’s Bay Store can be found right in the heart of Amsterdam, between Rokin and Nes, and its grand opening also dovetailed with the launch of the European online shop. New HBC stores have since opened in The Hague and Rotterdam, with a total of nine stores now in operation across the Netherlands.