A new identity for the Gelderlandplein shopping centre
Gelderlandplein is a shopping mall in south Amsterdam. It is transforming from local shopping mall to a major attraction of international standing. There is a new and very inviting look and feel to the main entrance in particular. With the increased footfall due to mall extension, the consequently, individual and highly effective emco entrance mats have been laid to cope with the high number of visitors. The 3-zone cleaning that is in use combines different mats in a logical system that is able to absorb coarse dirt, fine dirt and moisture. Yet the mats are not just a perfect match for the modern shopping centre on account of their functional performance. Their high quality look and feel also reinforces the architectural statement made by the building.