Lingen, 24th June 2020 – The German Brand Award is the award for successful brand management in Germany. Unique brands and brand manufacturers are awarded. Emco Bau was convincing and won in the “Excellent Brands – Building & Elements” category as the best product and company brand.
“We are proud of this award, which rewards the hard work of our brand management department. Emco is a strong brand with profile, confirming its brand image with this award, “says Nadine Hömke, Brand Manager at Emco.
The Jury
The jury is composed of independent, interdisciplinary experts from business, academia, consulting, services and agencies. The submissions are assessed according to the criteria of independence and brand characteristics, brand conciseness, differentiation from the competition and target group relevance. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and sustainability. Factors such as the design quality of the brand image, the homogeneity of the brand experience and the economic success play a crucial role in the judging process.
German Design Council – the Initiator
The German Design Council is an independent and internationally active institution that supports companies in, design and brand competence to communicate effectively, and also seeks to strengthen the general public’s understanding of design. Founded as a foundation in 1953 on the initiative of the German Bundestag by the Federation of German Industry and some leading companies, the German Design Council promotes design, brands and innovation with its competitions, exhibitions, conferences, seminars and publications. The group of founders of the German Design Council currently includes over 320 domestic and foreign companies.
German Brand Institute – the Promoter
The German Brand Institute Foundation was set up jointly by the German Design Council and GMK Brand Consulting. They aim to strengthen the importance of the brand as a key success factor for companies in the national and international competitive environment. With the German Brand Award, the foundation presents a unique award for outstanding brand management.